Privacy policy
Effective date: 2 November 2026. This policy explains how Luvamora handles personal data.
Who we are
Luvamora is a consent-based dating and social discovery service for adults aged 18 and over. Privacy questions and requests can be sent to support@luvamora.com.
What we collect
- Account data: phone number, Google sign-in details (including email if you use Google), date of birth, account status, and authentication/session information.
- Profile data: display name, gender, bio, photos, city, country, interests, languages, relationship intent, and who you want to meet. Some of this information may reveal your sexual orientation or gender identity; providing it is optional except where needed to run discovery.
- Activity data: discovery views, likes, matches, message requests, messages, call metadata (time, duration, participants, status), reports, blocks, and support interactions.
- Media: profile photos and private verification images. Voice and video call media is relayed in real time by our media provider. We do not record calls or rooms by default.
- Purchase data: coin packages purchased through Google Play, purchase tokens/order identifiers, and wallet/transaction history. Google Play processes your payment method; we do not receive your card details.
- Creator payout data (where applicable): payout method, UPI or bank account details, and tax/KYC information required to pay creators.
- Device and usage data: device/session identifiers, user agent, app events, screen views, app version, platform, and diagnostic/error information. Firebase Analytics is used to understand feature usage; you can turn it off in Settings.
How we use data
- To create and secure accounts, verify phone numbers, and provide discovery, matching, messaging, calling, rooms, safety, wallet, and support features.
- To personalise recommendations and enforce your discovery, call, and message preferences.
- To investigate reports, detect abuse, prevent fraud, enforce our community guidelines, and comply with legal obligations.
- To process Google Play purchases, credit coins, maintain transaction records, and handle refunds or chargebacks as required.
- To measure app performance and improve features using aggregated analytics. Analytics events are designed not to include your phone number, email, messages, or photos.
Sharing
We share limited data with service providers that process it on our behalf, including:
- Google/Firebase for authentication, analytics, and Google Play billing.
- Cloudflare for real-time voice/video relay (SFU/TURN) and object storage.
- SMS delivery providers for phone verification and account-deletion codes.
- Hosting and infrastructure providers that operate our API, database, caches, and backups.
We do not sell personal data. We may disclose data when required by law, to protect safety, to investigate abuse, or to report confirmed child sexual abuse material to the relevant authorities. Service providers are contractually required to protect data and use it only to provide their services.
Location
Discovery and connection are not limited by location or distance. We do not collect device location.
Calls, rooms, and media
Voice and video media is transmitted through Cloudflare Realtime. Cloudflare terminates transport encryption and may process network metadata (such as IP addresses) to relay media. We do not claim provider-blind end-to-end encryption. Calls and private rooms are not recorded by default; if recording is ever introduced, we will require consent and update this policy.
Analytics and choices
You can disable usage analytics in Settings. You can also control discoverability, age visibility, online status, who can call or message you, and blocked users. You can request a copy of your data from Settings and delete your account in the app or on the account deletion page.
Retention and deletion
Account deletion deactivates your profile immediately, ends active sessions and media, and erases personal data after a 30-day grace period. We may retain limited records where required for safety, fraud prevention, financial, tax, or legal obligations, and we explain those limits here and at deletion time. Reports and moderation records may be retained for safety and legal compliance.
Children and child safety
Luvamora is for adults aged 18 and over. We do not knowingly allow minors to create accounts. We prohibit child sexual abuse and exploitation (CSAE) and child sexual abuse material (CSAM). Report suspected underage accounts or child safety concerns through Report in the app or at support@luvamora.com. We remove such content, suspend or ban accounts, and report confirmed CSAM to the National Center for Missing & Exploited Children or the relevant regional authority.
Security
We use HTTPS for production traffic, access controls, rate limits, and encrypted storage for sensitive settings. No method of transmission or storage is completely secure, so please protect your phone number and one-time codes.
Changes
We may update this policy as the service or law changes. Material changes will be reflected by the effective date above and, where appropriate, an in-app notice.
Contact
Support and privacy requests: support@luvamora.com
Child safety: support@luvamora.com